Brian Carter – Essential Reading
Hi! If you’re new to digital marketing or social media or just to Brian Carter, you ought to take a look at this “required reading” list. These are all still relevant and up to date as of Feb 2014....
View ArticleBusiness Building Video Interview with Michael Stelzner of Social Media Examiner
You’ve heard of Social Media Examiner and the Social Media Marketing World conference? Michael Stelzner launched Social Media Examiner in October of 2009 and it has exploded. Last year more than 7.5...
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Get 60 Days MozPro Free: Answer Our 2014 Digital Ads Survey
We’re going to wrap up our 2014 Digital Ads Survey in the next 10 days or so- but answer it while you can, because we’ll be sending all respondents a 60 day free trial of MozPro, their super popular...
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Free Ebook: 5 Principles of Social Ad Lead Gen
It’s 2014, and social media has grown up. Social media is measurable and there are many case studies documenting the kinds of results you can expect many different social marketing approaches. One of...
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Why Books Can Be One of the Worst Products to Sell Online
I had an interchange recently with a fan, and first, it’s really awesome to have fans I’ve said this same kind of thing about books to a bunch of people over the last few years, but I’ve never blogged...
View ArticleBusiness Building Live Interview with Jay Baer
In this second episode of my series interviewing entrepreneurs, I am very excited to present Jay Baer. You probably have heard of him. He’s super smart and does everything with the highest quality and...
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5 Best Practices That Drive Profits For Hosting Companies
It’s been an interesting and successful 12 months working with Microsoft and its hosting partners! Thanks to the amazing Derrick Wheeler, I was honored to be the social media keynote speaker at...
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Your Results Suck: Digital Performance Benchmarks
On a daily basis, we’re pretty nerdy about doing everything we can to get better results for our clients. Month to month we always want to see improvements in your cost per engagement, cost per fan,...
View ArticleThe Perpetual Promotion Machine: How to Increase Customer Attention, Sales &...
My presentation at Social Media Marketing World 2014… it contained three major things: MONEY: Why the marketing and sales funnel is the key to your company’s revenue and profits. FIXIN’S: How to...
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Brand Managers and CMO’s: Does Your Ad Agency Measure Up?
The idea is to get the best possible results on your ad spend. The enemy right now is media buyers. They want to control all the ad spend even though they don’t know how to optimize digital ads. They...
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